The 2024 Pantone Color of the Year

It's the time of year again when we highlight the Pantone Color Institute's selection for the 2024 PANTONE Color of the Year! This year's selection: 13-1023 Peach Fuzz. 

The Pantone Color Institute selects a color each year to encompass and embody the spirit of the year to come. It often draws inspiration from varying creative industries include graphic design, fashion, cosmetics, and more. Learn more about the selection process in this interview with Laurie Pressman, Vice President of the Pantone Color Institute. 

"PANTONE 13-1023 Peach Fuzz captures our desire to nurture ourselves and others," the Institute says on their website. "It's a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul."

Image by Pantone Color Institute.

"Subtly sensual, PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration," the Institute continues to explain. "A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness. An appealing peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz inspires belonging, recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from. Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth. Sensitive but sweet and airy, PANTONE 13-1023 Peach Fuzz evokes a new modernity. While centered in the human experience of enriching and nurturing the mind, body, and soul, it is also a quietly sophisticated and contemporary peach with depth whose gentle lightness is understated but impactful, bringing beauty to the digital world. Poetic and romantic, a clean peach tone with a vintage vibe, PANTONE 13-1023 Peach Fuzz reflects the past yet has been refashioned with a contemporary ambiance."

"In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance," says Leatrice Eiseman, Executive Director of Pantone Color Institute. "A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless."

PANTONE also highlighted several collaborations with brands like Motorola, sneaker brand Cariuma, Ultrafabrics, Ruggable, Spoonflower and more, integrating the warm peach tone into featured products to begin the year. 

We generally always feel the PANTONE Color of the Year feels fitting, and this year is no exception. The primary reason this year stemming from two words the Institute made sure to include in their explanation of the choice: "warm," and "gentle." While warm tones can sometimes feel striking, aggressive, or demanding, PANTONE 13-1023 Peach Fuzz feels like sunshine in Springtime - bright, sweet, and comfortable. The Color of the Year comes with the tagline, "Embrace the Warmth," so we're easing into 2024, ready to be compassionate towards ourselves and one another.

Love the PANTONE Color of the Year? Find it in Tears of Joy by Sofie Swann.

Find our highlight of artwork with warm and vibrant color palettes in our Vivid Views collection. And learn more about past PANTONE Color of the Year selections for 2020, 2021, 2022, and 2023 on the blog.